Pick your vendors wisely – Symantec Trojan Alert!

Symantec in a classic “Trojan Horse” attack will move away from its traditional partner program in exchange for direct sales in an effort to "cut go-to-market costs," according to CRN Channel News. Symantec has already launched an assault against its partners that manage its 900 largest customers and now plans to target SMB consultants as it goes after subscription renewals for SMB customers. Symantec hopes to automate much of the company's SMB business. For many in the industry (hopefully you if you are a reseller), this is not seen as a big surprise and many are actively taking appropriate measures to ensure they and their customers can get adequate service and support.

This information was shared by executives of Symantec with Wall Street analysts on June 12, 2008 at a private investor conference. This information was required to be disclosed under Regulation FD - "Full Disclosure" - under the Federal Securities Laws and is accessible through the Symantec WebSite (see page 25).

It is interesting what you can find today when you know where to look! For CRN's perspective see the article http://www.crn.com/it-channel/209100062

I am curious how (or if) this transition has been articulated by Symantec to its business partners?